About the Journal
The Southeast Asian Journal of Service Management (SEAJSM) aims to advance knowledge and practice in service management across various industries, focusing on the unique geographic, economic, and cultural contexts of Southeast Asia. The journal covers conceptual and empirical research on tourism and hospitality, banking, education, healthcare, and other service sectors, with a particular interest in topics related to regional characteristics and interactions. (e-ISSN : 3089-1469)
Current Issue
This issue of SEAJSM brings together six empirical studies exploring decision making, service experience, and organizational practices across a range of contemporary contexts. The articles investigate how employer branding and organizational reputation influence application intentions, what drives condominium purchase intention in Cambodia, how user satisfaction mediates continuance intention toward mobile payment adoption, the factors shaping consumer decisions to use GoFood in Indonesia, the impact of merit-based recruitment on public service quality and efficiency in Nigeria, and the role of agent empowerment in perceived fairness during hospitality customer service interactions. Collectively, these studies highlight the breadth of service management as a field, spanning digital platforms, housing markets, public institutions, and customer-facing service encounters. Featuring contributions situated in Cambodia, Indonesia, and Nigeria, this issue reflects SEAJSM’s commitment to publishing empirically grounded and internationally diverse research on evolving service and market environments.
Geographic diversity:
Cambodia 
Indonesia 
Nigeria 
Philippines
