About the Journal
The Southeast Asian Journal of Service Management (SEAJSM) aims to advance knowledge and practice in service management across various industries, focusing on the unique geographic, economic, and cultural contexts of Southeast Asia. The journal covers conceptual and empirical research on tourism and hospitality, banking, education, healthcare, and other service sectors, with a particular interest in topics related to regional characteristics and interactions. (e-ISSN : 3089-1469)
Current Issue
This issue of SEAJSM brings together six empirical studies exploring consumer purchase decisions across digital platforms alongside workforce retention in the public sector. The articles examine logistics service quality and its effect on customer satisfaction and loyalty among Indonesian Gen Z TikTok Shop users, the drivers of mobile banking adoption in Cambodia through an integrated TAM, IDT, trust, and service quality framework, and the influence of public sector talent retention practices on brain drain in North-Central Nigeria. Three further studies from Phnom Penh, Cambodia investigate consumer purchase intention in cross-border e-commerce on AliExpress, the role of social media in shaping purchasing decisions, and the factors driving life insurance adoption among Cambodian residents. Collectively, these studies highlight the growing importance of trust, platform reliability, and organizational retention strategies in shaping consumer and workplace outcomes. Featuring contributions from Indonesia, Cambodia, Japan, the United States, and Nigeria, this issue reflects SEAJSM's continued commitment to publishing internationally diverse, empirically grounded research in service management.
Geographic diversity:
Indonesia 
Cambodia 
Japan 
United States 
Nigeria
