Vol. 2 No. 2 (2025): Events, Experiences, and E-Loyalty
This issue of SEAJSM brings together six empirical studies that explore the dynamics of service quality, consumer loyalty, and tourist behavior in Southeast Asia. The articles cover a range of service contexts—from digital banking in Cambodia to online retail in Indonesia, and from national parks in Labuan Bajo to mass sporting events in Malang. Themes include e-service quality and its impact on trust and loyalty, the influence of destination image and event quality on satisfaction and revisit intention, and evolving customer expectations in a digitally transformed region. This issue features contributions from authors based in Cambodia, South Korea, and Indonesia, reflecting SEAJSM’s continued commitment to showcasing regional diversity and actionable service management insights.
Geographic diversity:
Cambodia 
South Korea 
Indonesia 
Taiwan
