Vol. 2 No. 3 (2025): Consumer Engagement and Digital Influence
This issue of SEAJSM presents six empirical studies examining consumer behavior, digital influence, and service quality across telecommunications, beauty, banking, and tourism sectors. The articles explore contemporary phenomena including word-of-mouth communication in telecom networks, the role of Fear of Missing Out (FoMO) in influencer-driven skincare marketing, self-service platform adoption, and the interplay between service quality, satisfaction, and loyalty in banking and online retail. Additionally, the issue investigates voluntourist motivation and its impact on continued engagement and advocacy. Spanning Indonesia and Nigeria, this issue reflects SEAJSM's commitment to capturing diverse Southeast Asian and African perspectives on evolving consumer-brand relationships in the digital age.
Geographic diversity:
Indonesia 
Nigeria
