About the Journal
The Southeast Asian Journal of Service Management (SEAJSM) aims to advance knowledge and practice in service management across various industries, focusing on the unique geographic, economic, and cultural contexts of Southeast Asia. The journal covers conceptual and empirical research on tourism and hospitality, banking, education, healthcare, and other service sectors, with a particular interest in topics related to regional characteristics and interactions. (e-ISSN : 3089-1469)
Current Issue
This issue of SEAJSM presents six empirical studies examining consumer behavior, digital influence, and service quality across telecommunications, beauty, banking, and tourism sectors. The articles explore contemporary phenomena including word-of-mouth communication in telecom networks, the role of Fear of Missing Out (FoMO) in influencer-driven skincare marketing, self-service platform adoption, and the interplay between service quality, satisfaction, and loyalty in banking and online retail. Additionally, the issue investigates voluntourist motivation and its impact on continued engagement and advocacy. Spanning Indonesia and Nigeria, this issue reflects SEAJSM's commitment to capturing diverse Southeast Asian and African perspectives on evolving consumer-brand relationships in the digital age.
Geographic diversity:
Indonesia 
Nigeria
