Southeast Asian Journal of Service Management
type: channel
description: The Southeast Asian Journal of Service Management (SEAJSM) aims to advance knowledge and practice in service management across various industries, focusing on the unique geographic, economic, and cultural contexts of Southeast Asia. The journal covers conceptual and empirical research on tourism and hospitality, banking, education, healthcare, and other service sectors, with a particular interest in topics related to regional characteristics and interactions. (e-ISSN : 3089-1469)
publisher: Faculty of Business and Economics, University of Surabaya
language: en
publication name: Southeast Asian Journal of Service Management
issn: 3089-1469
items: Consumer purchase intention on life insurance among Cambodians
items: The role of social media in shaping purchasing decisions in Phnom Penh, Cambodia
items: Factors influencing consumer purchase intention among people living in Phnom Penh: a study of Aliexpress cross-border e-commerce
items: Impact of public sector talent retention on brain drain in selected north-central states in Nigeria
items: An integrated TAM, IDT, trust, service quality and UI/UX in explaining mobile banking adoption in Cambodia
items: Impact of merit-based recruitment on the quality and efficiency of public service delivery in Nigeria
items: The effect of logistics service quality on customer satisfaction and loyalty among Indonesian Gen Z TikTok shop customers with delivery discrepancy and return experience
items: Agent empowerment and its influence on perceived fairness of service in hospitality customer service program interactions
items: Influencing factors on continuance intention to adopt mobile payment: the mediating role of user satisfaction
items: Factors influencing condominium purchase intention in Phnom Penh, Cambodia
items: Factors affecting customer decisions in using the GoFood application in Indonesia
items: Factors affecting WoM among telecommunications network users in Indonesia
items: The role of FoMO in skincare products endorsed by social media influencers in Indonesia
items: Subscribers’ social factors and adoption of self-service platforms in Delta State
items: The effect of service quality on customer satisfaction and customer loyalty among Bank Mandiri customers in Indonesia
items: The effect of voluntourist motivation on satisfaction, continued volunteering, and intention to recommend volunteering in Indonesia
items: The influence of e-service quality on e-loyalty on Soco by Sociolla online retail customers in Indonesia
items: Driving e-loyalty in e-retailing: the role of e-service quality, e-satisfaction, and e-trust in Tokopedia
items: The influence of perceived behavioral control, attitude, and subjective norm on revisit intention of Komodo National Park in Labuan Bajo
items: The influence of event quality on perceived value and tourist satisfaction with regional sport events
items: Linking event quality to destination loyalty: a study on Coban to Coban Run Series in Malang
items: The influence of destination image on tourist at Kuta Beach, Bali
items: Customer satisfaction with digital banking in Cambodia
items: From branding to behavior: investigating the impact of employer branding and organizational reputation on application intentions through person-organizational fit (POF)
items: Factors that influence adoption intention towards QR code payment at merchants in Indonesia
items: FBE Ubaya students' use of ULS in the perspective of the UTAUT model
items: The influence of user experience and e-service quality on customer satisfaction on Sociolla website users in Indonesia
items: Factors that influence behavioral intention in m-payment users in Surabaya
items: The influence of logistics service quality on customer satisfaction and loyalty at Alfamart in Indonesia
items: The effect of service quality, tourist satisfaction, place attachment on environmentally responsible behavior in Praiijing traditional village

Consumer purchase intention on life insurance among Cambodians
type: item
description: This study investigates factors influencing life insurance purchase intention among residents of Phnom Penh, Cambodia, amid a growing yet underdeveloped insurance industry with low penetration. Guided by two research questions—what factors influence purchase intention and what challenges consumers face—the study aims to examine these drivers and identify key barriers to adoption. A quantitative approach was used, collecting data from 386 respondents through structured questionnaires. Results showed that all four examined variables significantly influence purchase intention, with trust in insurance providers being the most influential, highlighting the importance of credibility and transparency. Consumer knowledge and social influence also showed strong positive effects, while perceived risk positively influenced intention, suggesting that risk awareness motivates protective purchasing behavior. The study also identified key barriers to adoption, including distrust in providers fulfilling promises, pricing concerns, limited awareness, complicated claims processes, financial constraints, poor service experience, and dissatisfaction with insurance packaging. These findings highlight the need for reforms in communication, transparency, and service delivery. The study offers practical implications for insurers, policymakers, and marketers, suggesting that enhancing consumer education, building trust, addressing perceived risks, and leveraging social influence can improve life insurance adoption in Cambodia.
subject: Original Research
  topic: section
subject: PURCHASE INTENTION
  topic: keywords
subject: LIFE INSURANCE
  topic: keywords
creator: Lenghouy Heng
creator: Soun Hong
rights: Copyright (c) 2026 Lenghouy Heng, Soun Hong (Author)
date: 2026-07-15
publication date: 2026-07-15
starting page: 82
ending page: 92
doi: 10.24123/seajsm.32.44

The role of social media in shaping purchasing decisions in Phnom Penh, Cambodia
type: item
description: The rapid evolution of social media has transformed consumer behavior, making it a critical tool for influencing purchasing decisions in the digital age. This study, titled "The Role of Social Media in Shaping Purchasing Decisions in Phnom Penh, Cambodia" by addressing two key research questions: (1) What are the key factors in social media that influence consumer purchasing decisions in the digital age? (2) What are the challenges in purchasing through social media? To achieve this, a systematic methodology was employed, encompassing sample design, data collection, and statistical analysis. SPSS was used to conduct descriptive statistics, regression, and factor analysis. Additionally, reliability testing, such as Cronbach’s Alpha, was conducted to ensure the consistency of survey responses. Based on a survey of 394 participants, where 58.9% were men and 41.1% were women, with a significant proportion aged 26-30, results showed that social media usage was prevalent, with most respondents engaging daily. Findings revealed that all key factors in social media such as social media engagement, influencer credibility, peer recommendations, level of consumer awareness, digital literacy, and consumer protection mechanisms had a significant influence on purchasing decisions, as reflected in a Model Summary of Regression shown R-value 84%, R-square 70.6%, and Adjust R-square 70.1% with significance <0.001. Based on Regression Coefficient showing P-value of all independent variables are <0.01 which selecting a significance level 1% to accept. In addition, a key challenge identified in the survey is the discrepancy between advertised and actual products on social media, which undermines consumer trust. This issue highlights the need for accurate product representation, stricter ad transparency, and stronger return and refund policies to restore buyer confidence in social commerce. This research highlights the growing impact of social media in consumer behavior and provides ins…
subject: Original Research
  topic: section
subject: social media
  topic: keywords
subject: purchasing decision
  topic: keywords
subject: social media engagement
  topic: keywords
subject: influencer credibility
  topic: keywords
subject: peer recommendation
  topic: keywords
creator: Simeng Ly
creator: Hong Soun
rights: Copyright (c) 2026 Simeng Ly, Hong Soun (Author)
date: 2026-07-15
publication date: 2026-07-15
starting page: 59
ending page: 81
doi: 10.24123/seajsm.32.39

Factors influencing consumer purchase intention among people living in Phnom Penh: a study of Aliexpress cross-border e-commerce
type: item
description: In today’s digital age, cross-border e-commerce has significantly transformed consumer shopping behaviour by enabling access to global markets. However, consumers still encounter various challenges when engaging with these platforms. This study aims to examine the key factors influencing consumer purchase intention and to identify the major challenges faced by consumers in Phnom Penh when using cross-border e-commerce, particularly AliExpress. A quantitative research approach was employed, with data collected from 388 respondents through a structured questionnaire. Statistical analysis using SPSS was conducted to evaluate the effects of six factors: Trust on Platform, Perceived Usefulness, Purchase Behaviour, Perceived Security, Perceived Reliability on Logistics and Delivery, and Consumer Behaviour. The findings reveal that Trust on Platform, Perceived Usefulness, Perceived Reliability on Logistics and Delivery, and Consumer Behaviour have a significant influence on consumer purchase intention. In terms of challenges, product-related issues emerged as the primary concern, followed by shipping problems. Interestingly, around 40% of respondents reported experiencing no major challenges when engaging in e-commerce. These findings provide valuable insights for businesses and practitioners seeking to strengthen their presence in Cambodia’s cross-border e-commerce market by improving trust, logistics reliability, and overall customer experience.
subject: Original Research
  topic: section
subject: perceived usefulness
  topic: keywords
subject: purchase behaviour
  topic: keywords
subject: perceived security
  topic: keywords
subject: perceived reliability
  topic: keywords
subject: consumer behaviour
  topic: keywords
creator: Chhay Ly
creator: Soun Hong
rights: Copyright (c) 2026 Chhay Ly, Soun Hong (Author)
date: 2026-07-15
publication date: 2026-07-15
starting page: 1
ending page: 12
doi: 10.24123/seajsm.32.38

Impact of public sector talent retention on brain drain in selected north-central states in Nigeria
type: item
description: There is paucity of studies that examined whether Public Sector Talent Retention has effect on the problem of Brain Drain in North-Central States in Nigeria. This study bridges that gap by asking whether Public Sector Talent Retention has effect on brain drain in Nigeria. It also asks pertinent questions with a view to digging deep into the possible causes of labour mobility. This study examines the relationship between public sector talent retention strategies and brain-drain issues in North-Central states through a quantitative empirical analysis. Brain drain has emerged as a significant threat to Nigeria's socio-economic development, with approximately half of licensed medical doctors and substantial numbers of academic professionals migrating to developed countries. This study adopted a quantitative, cross-sectional survey research design. This study collected data from 705 public sector employees across the North-Central States and employed structural equation modeling (SEM) and multiple regression analysis to examine the relationship between talent retention practices and brain drain mitigation. Findings reveal that career development opportunities emerged as the strongest predictor of brain drain intentions (β = -0.298, p < 0.001), followed by compensation satisfaction (β = -0.271, p < 0.001). Poor working conditions, limited career advancement opportunities, and insufficient professional development programs significantly contribute to brain drain intentions among public sector professionals. The Federal, States, Local Government and private employers of labour need to start implementing competitive remuneration packages, improving workplace infrastructure, creating clear career progression pathways and establishing robust professional development programs to enhance talent retention in Nigeria's public sector. Among the few studies that examined the effect of Public Sector Talent Retention on Brain Drain, basically, none covers North-Central States of Niger…
subject: Original Research
  topic: section
subject: talent retention
  topic: keywords
subject: brain-drain
  topic: keywords
subject: public sector
  topic: keywords
subject: human capital
  topic: keywords
creator: Ali Yakubu
creator: Hassan Achimugu
creator: Ata-Agboni Joy Uyo
rights: Copyright (c) 2026 Ali Yakubu, Hassan Achimugu PhD, Ata-Agboni Joy Uyo PhD (Author)
date: 2026-07-15
publication date: 2026-07-15
starting page: 48
ending page: 58
doi: 10.24123/seajsm.32.36

An integrated TAM, IDT, trust, service quality and UI/UX in explaining mobile banking adoption in Cambodia
type: item
description: This research investigates the determinants of mobile banking adoption in Cambodia using a convergent mixed-methods design. The study integrates TAM, IDT, Trust and Service Quality constructs to explain behavioral intention. Quantitative data were obtained from 528 university students and analyzed through PLS-SEM, while qualitative insights were gathered from 10 SME owners to assess practical experiences with mobile banking applications, particularly UI/UX features and Bakong-enabled transactions. Empirical results indicate that Perceived Ease of Use, Trust, Service Quality and Customer Satisfaction are the most significant predictors of Behavioral Intention. In contrast, Perceived Usefulness, Complexity, and Security do not exert direct significant influence within this context. The qualitative findings complement the statistical results by highlighting users’ preference for simple navigation, efficient QR scan, and secure transaction confirmation. The study concludes that technological reliability and positive user experience are more decisive than functional benefits alone. The integrated framework provides both theoretical contribution and practical implications for financial institutions seeking to enhance digital banking adoption and strengthen Cambodia’s digital financial ecosystem.
subject: Original Research
  topic: section
subject: UI&UX
  topic: keywords
subject: Technology Acceptance Model
  topic: keywords
subject: Mobile Banking
  topic: keywords
subject: Innovation Diffusion Theory
  topic: keywords
creator: Ratha Seng
creator: Rady Chhun
creator: Sengtha Chay
creator: Bunnak Poch
rights: Copyright (c) 2026 Ratha Seng (Author)
date: 2026-07-15
publication date: 2026-07-15
starting page: 13
ending page: 34
doi: 10.24123/seajsm.32.35

Impact of merit-based recruitment on the quality and efficiency of public service delivery in Nigeria
type: item
description: Few studies have tested whether merit-based recruitment actually changes how well federal agencies in Nigeria deliver services. This study fills that gap. It asks whether merit-based recruitment raises service delivery quality and whether it improves service delivery efficiency in Nigeria's federal civil service. It also asks whether institutional capacity carries those effects, that is, whether it acts as a go-between in both relationships. A cross-sectional survey was used. Questionnaires were administered to 493 civil servants drawn from 18 federal ministries, departments, and agencies (MDAs) in Abuja. Hypotheses were tested using ordinary least squares regression through Hayes' PROCESS macro v4 for SPSS, Model 4, with 5,000 bootstrap resamples. Merit-based recruitment has a significant positive effect on institutional capacity, service delivery quality, and service delivery efficiency. Institutional capacity also has a significant positive effect on both service delivery outcomes. Institutional capacity partially mediates the relationship between merit-based recruitment and each of the two outcomes. The Federal Civil Service Commission (FCSC) and related oversight bodies in Nigeria need to apply merit-based recruitment standards more firmly and invest in building institutional capacity if they want to see real improvements in public service delivery.
subject: Original Research
  topic: section
subject: Merit-based Recruitment
  topic: keywords
subject: Public Service Delivery
  topic: keywords
subject: Institutional Capacity
  topic: keywords
subject: Civil Service Reform
  topic: keywords
creator: Ali Yakubu
rights: Copyright (c) 2026 Ali Yakubu (Author)
date: 2026-03-16
publication date: 2026-03-16
starting page: 55
ending page: 65
doi: 10.24123/seajsm.v334

The effect of logistics service quality on customer satisfaction and loyalty among Indonesian Gen Z TikTok shop customers with delivery discrepancy and return experience
type: item
description: Logistics service quality is one of the important elements in e-commerce because logistics service quality not only affects customers' perceptions of the service but also determines the success in maintaining customer loyalty in the long term. This study is a replication of a previous study, which stated that the four dimensions of logistics service quality, namely order accuracy, order condition, timeliness, and handling of order discrepancies, have a positive and significant effect on customer satisfaction. In addition, customer satisfaction has also been proven to have a positive and significant impact on customer loyalty. The main focus of this study is to review the relationship between variables that have been studied previously in the context of online shopping platform users in Indonesia. The approach used in this study is quantitative, with analysis techniques using Partial Least Squares (PLS) and Structural Equation Modeling (SEM) with the help of IBM SPSS Statistics 24 and SmartPLS 3 software. Data were collected through an online questionnaire from 204 Indonesian Gen Z TikTok Shop customers who had experienced delivery discrepancies and completed product returns. The findings of this study indicate that the four dimensions of logistics service quality, which include order accuracy, order condition, timeliness, and handling of order discrepancies, significantly and positively affect customer satisfaction. Likewise, customer satisfaction has also been proven to have a positive and significant effect on customer loyalty.
subject: Original Research
  topic: section
subject: logistics service quality
  topic: keywords
subject: customer satisfaction
  topic: keywords
subject: customer loyalty
  topic: keywords
creator: Syafa'atul Utma
creator: Juliani Trisnawati
rights: Copyright (c) 2026 Syafa'atul Utma, Juliani Dyah Trisnawati (Author)
date: 2026-07-15
publication date: 2026-07-15
starting page: 35
ending page: 47
doi: 10.24123/seajsm.32.33

Agent empowerment and its influence on perceived fairness of service in hospitality customer service program interactions
type: item
description: The Business Process Outsourcing (BPO) industry in the Philippines has experienced fast expansion which created various job openings that mainly focus on hotel reservation customer service work. The BPO sector needs agents to receive decision-making authority together with complete training and role confidence in delivering better service. The process which companies provide to their customers leads to better customer fairness which supports Sustainable Development Goal 8: Decent Work and Economic Growth. The research also investigates how agents gain empowerment through their positions and deliver equivalent service by performing their duties across three service dimensions which includes outcome-based, process-based and interactional dimensions. This research investigates how job satisfaction affects the delivery of services in organizations and agents who experience empowerment tend to view both results and operational methods as being just and equitable. Different levels of interactional fairness because their organizations support them and their relationships with colleagues at work. Job satisfaction is the primary mediator which leads employees to become involved while delivering services that are both uniform and fair to all customers. The hospitality BPO operations need strategic empowerment initiatives to establish their fundamental operations which result in sustainable success and equal service delivery while building sustainable economic growth.
subject: Original Research
  topic: section
subject: Business Process Outsourcing Industry
  topic: keywords
subject: Customer Service Program
  topic: keywords
subject: BPO Agents
  topic: keywords
subject: Job Satisfaction
  topic: keywords
creator: Ron Louie Delos Reyes
rights: Copyright (c) 2026 Ron Louie Delos Reyes (Author)
date: 2026-03-16
publication date: 2026-03-16
starting page: 66
ending page: 85
doi: 10.24123/seajsm.v332

Influencing factors on continuance intention to adopt mobile payment: the mediating role of user satisfaction
type: item
description: This study investigates the factors influencing user satisfaction and continuance intention toward mobile payment applications in Cambodia, an emerging leader in ASEAN digitalization. Utilizing the Extended Expectation-Confirmation Model in Information Technology (EECM-IT) as a framework, the research examines the impact of perceived usefulness, ease of use, service quality, credibility, compatibility, subjective norms, and perceived risk on long-term user behavior. Data were collected through a structured survey of 470 active mobile payment users in Cambodia and analyzed using Covariance-Based Structural Equation Modeling (CB-SEM). The results indicate that perceived usefulness, ease of use, service quality, credibility, and subjective norms significantly and positively influence user satisfaction. Notably, perceived usefulness emerged as the strongest predictor of continuance intention. While perceived ease of use was critical for initial satisfaction, its direct influence on continued usage diminished as users became proficient with the technology. User satisfaction was confirmed as a vital mediator, bridging the gap between technological attributes and habitual loyalty. Interestingly, perceived risk and compatibility did not show a significant impact on satisfaction in this specific context. These findings provide critical insights for financial institutions and policymakers aiming to foster a sustainable cashless ecosystem in Cambodia.
subject: Original Research
  topic: section
subject: Mobile Payment App
  topic: keywords
subject: continuance intention
  topic: keywords
subject: Extended ECM
  topic: keywords
subject: Information Technology
  topic: keywords
subject: User Satisfaction
  topic: keywords
creator: Vannak Kun
creator: Soun Hong
creator: Chhun Rady
rights: Copyright (c) 2026 Vannak Kun, Soun Hong, Chhun Rady (Author)
date: 2026-03-16
publication date: 2026-03-16
starting page: 28
ending page: 41
doi: 10.24123/seajsm.v331

Factors influencing condominium purchase intention in Phnom Penh, Cambodia
type: item
description: The rapid urbanization and economic growth in Phnom Penh, Cambodia, have significantly transformed the real estate landscape, particularly in the condominium sector. Hence, it is the reason to study “Factors influencing condominium purchase intention in Phnom Penh, Cambodia”. This paper structured into five chapters. Firstly, it introduces the study, establishes the statement of problem, research questions, objectives, scope, significance, and layout of study. The research questions are: “What are the main challenges faced by condominium developers in Cambodia?”, and “What factors influence condominium purchase intention in Phnom Penh, Cambodia?”. Therefore, the researcher has set two objectives for the study: (1) To understand the main challenges faced by condominium developers in Cambodia, and (2) To identify and analyze the key factors influence condominium purchase intention in Phnom Penh, Cambodia. Secondly, it critically reviews the relevant literature, synthesizing existing knowledge and identifying the theoretical foundation and research gap the study addresses. After that, it justifies the chosen research design, data collection methods, sampling strategy, and analytical techniques. The research utilized a qualitative and quantitative approach, collecting data from 385 respondents through a structured questionnaire. Statistical analysis was conducted using SPSS to examine the impact of six key factors: Perceived value, Quality of life, Brand trustworthiness, Social influence, Design, and Promotion. Then, the findings indicate that Perceived value, Quality of life, Brand trustworthiness, and Social influence highlight their significant influences on the purchase intention. Additionally, Design and Promotion were found to have a partial impact. Finally, by addressing these critical factors, condominium developers can improve the condominium experiences for consumers. Keywords: Perceived Value, Quality of Life, Brand Trustworthiness, Social Influence, Design, …
subject: Original Research
  topic: section
subject: perceived value
  topic: keywords
subject: quality of life
  topic: keywords
subject: brand trustworthiness
  topic: keywords
subject: social influence
  topic: keywords
subject: design
  topic: keywords
subject: promotion
  topic: keywords
creator: Chhoyyi Sok
creator: Hong Soun
rights: Copyright (c) 2026 Chhoyyi Sok, Hong Soun (Author)
date: 2026-03-16
publication date: 2026-03-16
starting page: 15
ending page: 27
doi: 10.24123/seajsm.v327

Factors affecting customer decisions in using the GoFood application in Indonesia
type: item
description: The rapid development of online food delivery services necessitates a more in-depth study to analyze the factors that influence customer decisions in using the GoFood application in Indonesia. The main objective of this study is to examine the influence of perceived usefulness, ease of use, enjoyment, trust, and social influence on attitude and behavioral intention, as well as the influence of attitude on the behavioral intention of GoFood users. The respondents in this study were 303 GoFood users in Indonesia. The analysis technique used was Structural Equation Modeling (SEM), which was analyzed using the AMOS 23 application. The results showed that perceived usefulness, ease of use, enjoyment, trust, and social influence had a significant effect on attitude. In addition, perceived usefulness, trust, social influence, and attitude also had a significant effect on behavioral intention in the use of GoFood, except for the direct effect of enjoyment on behavioral intention, which was not significant.
subject: Original Research
  topic: section
subject: Perceived Usefulness
  topic: keywords
subject: Ease of Use
  topic: keywords
subject: Enjoyment
  topic: keywords
subject: Trust
  topic: keywords
subject: Social Influence
  topic: keywords
subject: Attitude
  topic: keywords
subject: Behavioral Intention
  topic: keywords
creator: Jonathan Cuanda
creator: Stefanus Subali
rights: Copyright (c) 2026 Jonathan Cuanda, Stefanus Budy Widjaja Subali (Author)
date: 2026-03-16
publication date: 2026-03-16
starting page: 42
ending page: 54
doi: 10.24123/seajsm.v328

Factors affecting WoM among telecommunications network users in Indonesia
type: item
description: This study aims to analyze the factors influencing WOM (word of mouth) among telecommunications network users in Indonesia. This study has eight dimensions of constructive variables: Service Communication, Quality Service, Relational Value, Trust, Satisfaction, eWOM, fWOM, and Positive Emotional Experience. This study was conducted in a single service setting, and therefore, the results cannot be generalized. Data collected to support the initial variables were distributed to telecommunications network users in Indonesia through 286 Google Forms questionnaire respondents. This investigation used SmartPLS 4 due to its robustness in testing predictive models. This research guides telecommunications service managers in developing and managing user-provider relationship networks. Specifically, this paper shows how business references can be generated and used to build customer retention from various relationship-building strategies. The study shows that service providers who deliver quality services, design superior value, and provide reliable information are better positioned to build strong relationships with customers and, ultimately, to foster Positive Emotional Experiences for both users and providers.
subject: Original Research
  topic: section
subject: eWOM
  topic: keywords
subject: Service Quality
  topic: keywords
subject: Satisfaction
  topic: keywords
creator: Ariel Danendra
creator: Fitri Widjaja
rights: Copyright (c) 2025 Ariel Belva Danendra, Fitri Novika Widjaja (Author)
date: 2025-11-15
publication date: 2025-11-15
starting page: 199
ending page: 209
doi: 10.24123/seajsm.v226

The role of FoMO in skincare products endorsed by social media influencers in Indonesia
type: item
description: This study aims to analyze the role of Fear of Missing Out (FoMO) in influencing the purchase intention of skincare products in Indonesia. The type of research used is basic research. This research is quantitative research using primary data, distributed through questionnaires with N = 178. Target respondents who fill out the questionnaire are users of skincare products in the last 1 year. Data processing using the Structural Equation Modeling (SEM) method with the help of SPSS and AMOS software. Results show significant positive effects: imitation of influencers on social comparison (β = .485, p < .001) and on materialism (β = .428, p < .001); social comparison on FoMO (β = .570, p < .001) and on materialism (β = .287, p < .001); FoMO on buying intention (β = .601, p < .001); and materialism on buying intention (β = .254, p < .001). These findings provide insights for skincare companies in Indonesia to utilize relevant influencers to create emotional and social appeal to increase consumer purchase intention.
subject: Original Research
  topic: section
subject: Imitation of Influencers
  topic: keywords
subject: Social Comparison
  topic: keywords
subject: Materialism
  topic: keywords
subject: FoMO
  topic: keywords
subject: Buying Intention
  topic: keywords
creator: Christoper Hendrata
creator: Dudi Anandya
creator: Indarini
rights: Copyright (c) 2025 Christoper Otniel Hendrata, Dudi Anandya, Indarini (Author)
date: 2025-11-15
publication date: 2025-11-15
starting page: 186
ending page: 198
doi: 10.24123/seajsm.v225

Subscribers’ social factors and adoption of self-service platforms in Delta State
type: item
description: Abstract. This study aims to examine the socio-economic factors influencing the use of digital service delivery touch-points among MTN and DStv subscribers in Delta State, Nigeria. Specifically, it investigates the effects of peer group influence, awareness, and demographic characteristics such as gender, age, educational qualification, and occupation on the usage of mobile self-service applications. A cross-sectional survey design was employed, and data were collected through structured questionnaires distributed to 381 MTN and DStv subscribers. The data were analysed using descriptive statistics and inferential statistics with the aid of SPSS. The findings of this research proved that peer group influence, awareness, and demographic characteristics have significant effects on the usage of self-service applications among MTN and DStv subscribers.
subject: Original Research
  topic: section
creator: Peter Ikpeazu
rights: Copyright (c) 2025 Peter Ikpeazu (Author)
date: 2025-11-15
publication date: 2025-11-15
starting page: 159
ending page: 173
doi: 10.24123/seajsm.v223

The effect of service quality on customer satisfaction and customer loyalty among Bank Mandiri customers in Indonesia
type: item
description: This study aims to analyze the effect of five dimensions of service quality, namely reliability, responsiveness, visibility, employee commitment, and access to service, on customer satisfaction, as well as the effect of customer satisfaction on customer loyalty among Bank Mandiri customers in Indonesia. This study uses a descriptive quantitative research method. Data collection in this study used questionnaire respondents' data distributed using the Google Form platform. Data processing methods used SPSS 24 and AMOS 23 software. The results show that of the six hypotheses tested, five were supported: reliability has a positive effect on customer satisfaction, responsiveness has a positive effect on customer satisfaction, visibility has a positive effect on customer satisfaction, employee commitment has a positive effect on customer satisfaction, and customer satisfaction has a positive effect on customer loyalty. One hypothesis was not supported: access to service does not have a positive effect on customer satisfaction. These findings provide insights for Bank Mandiri to improve the dimensions of service quality that are most influential in creating customer satisfaction and customer loyalty.
subject: Original Research
  topic: section
subject: Service Quality
  topic: keywords
subject: Customer Satisfaction
  topic: keywords
subject: Customer Loyalty
  topic: keywords
subject: Bank Mandiri
  topic: keywords
creator: Muhammad Sayoga
creator: Indarini
creator: Dudi Anandya
rights: Copyright (c) 2025 Muhammad Marsanda Bintang Sayoga, Indarini, Dudi Anandya (Author)
date: 2025-11-15
publication date: 2025-11-15
starting page: 174
ending page: 185
doi: 10.24123/seajsm.v224

The effect of voluntourist motivation on satisfaction, continued volunteering, and intention to recommend volunteering in Indonesia
type: item
description: Voluntourist motivation is an important factor that can influence satisfaction, continue volunteering, and intention to recommend in a non-profit organization in Indonesia. If the volunteer program does not meet expectations or fails to provide the experience expected by voluntourists, it will cause dissatisfaction. This study was conducted to determine the motivations of voluntourists in Indonesia and how they influence satisfaction, continue volunteering, and intention to recommend. This study is basic research with a quantitative approach. Respondent data was collected through Google Forms from a total of 220 people who had experience as volunteers in Indonesia. The data was then processed using the Partial Least Squares (PLS) approach using IBM SPSS 29 and SmartPLS 4 software. The results show that social (β = 0.160, p = 0.020), value (β = 0.280, p = 0.001), and environmental concern (β = 0.280, p = 0.004) are significant in relation to satisfaction, while career (β = 0.062, p = 0.384), enhancement (β = 0.043, p = 0.628), protective (β = 0.072, p = 0.394), and understanding (β = 0.035, p = 0.769) are not significant. Satisfaction is significant in relation to continuing volunteering (β = 0.707, p < 0.001) and intention to recommend (β = 0.696, p < 0.001).
subject: Original Research
  topic: section
subject: Volunteer Motivation
  topic: keywords
subject: Satisfaction
  topic: keywords
subject: Continue Volunteering
  topic: keywords
subject: Intention to Recommend
  topic: keywords
creator: Nathania Silvana
creator: Juliani Trisnawati
rights: Copyright (c) 2025 Nathania Silvana, Juliani Dyah Trisnawati (Author)
date: 2025-11-15
publication date: 2025-11-15
starting page: 141
ending page: 158
doi: 10.24123/seajsm.v222

The influence of e-service quality on e-loyalty on Soco by Sociolla online retail customers in Indonesia
type: item
description: This study aims to determine the influence between e-service quality, e-satisfaction, e-trust, and e-loyalty. The research object used in an online retail application SOCO by Sociolla in Indonesia. The data was processed using software named Smart PLS 3 with 190 primary data obtained through respondents and customers of SOCO by Sociolla in Indonesia. The results of this study indicate a supported relationships of efficiency on e-satisfaction and e-trust, privacy on e-satisfaction and e-trust, reliability on e-satisfaction and e-trust, emotional benefit on e-satisfaction, customer service on e-trust, e-trust on e-satisfaction, e-satisfaction on behavioural loyalty and attitudinal loyalty, e-trust on attitudinal loyalty, and then behavioural loyalty on attitudinal loyalty. In addition, there are non-supported relationships namely emotional benefit to e-trust, customer service to e-satisfaction, and then e-trust to behavioural loyalty.
subject: Original Research
  topic: section
subject: E-Service Quality
  topic: keywords
subject: Online Retail
  topic: keywords
subject: E-Satisfaction
  topic: keywords
subject: E-Trust
  topic: keywords
subject: E-Loyalty
  topic: keywords
creator: Cheryl Budiono
creator: Prita Kusumawardhany
rights: Copyright (c) 2025 Cheryl Marvella Budiono, Prita Ayu Kusumawardhany (Author)
date: 2025-11-15
publication date: 2025-11-15
starting page: 128
ending page: 140
doi: 10.24123/seajsm.v220

Driving e-loyalty in e-retailing: the role of e-service quality, e-satisfaction, and e-trust in Tokopedia
type: item
description: The rapid development of the digital era has made e-retailing, particularly in Indonesia, a popular choice for online shopping. A critical factor influencing an e-retailing company's value is e-service quality. This study aims to assess the impact of e-service quality, measured through efficiency, privacy, reliability, emotional benefits, and customer service, on attitudinal and behavioral loyalty, with e-trust and e-satisfaction serving as mediators. Using purposive sampling, data were collected from 230 respondents across Indonesia through Google Forms. The analysis, conducted via Structural Equation Modeling (SEM) with SPSS AMOS 23, revealed that efficiency, emotional benefits, and customer service positively affected e-satisfaction and e-trust, which in turn influenced both types of loyalty. However, privacy, reliability, and the emotional benefits dimension did not have significant effects on e-satisfaction or e-trust. These findings offer valuable insights for improving Tokopedia’s e-service quality to enhance customer loyalty and performance.
subject: Original Research
  topic: section
subject: e-service quality
  topic: keywords
subject: e-satisfaction
  topic: keywords
subject: e-trust
  topic: keywords
subject: e-loyalty
  topic: keywords
creator: Nadya Zulkarnain
creator: Siti Rahayu
creator: Adi Tedjakusuma
rights: Copyright (c) 2025 Nadya Zulkarnain, Siti Rahayu, Adi Prasetyo Tedjakusuma (Author) https://creativecommons.org/licenses/by-sa/4.0/
date: 2025-08-29
publication date: 2025-08-29
starting page: 114
ending page: 127
doi: 10.24123/seajsm.v219

The influence of perceived behavioral control, attitude, and subjective norm on revisit intention of Komodo National Park in Labuan Bajo
type: item
description: This study examines the influence of Perceived Behavioral Control, Attitude Toward the Behavior, and Subjective Norms on Revisit Intention to Komodo National Park in Labuan Bajo. Using non-probability sampling, data were collected from 175 visitors who had visited the park in the past 2–3 years. The analysis was conducted using SmartPLS. Results show that Subjective Norms, Perceived Behavioral Control, and Destination Image have a significant positive effect on Revisit Intention. In contrast, Attitude Toward the Behavior, Perceived Value, Perceived Risk, Perceived Service Quality, and Satisfaction do not significantly influence revisit intention. Additionally, Destination Image and Perceived Value significantly affect Satisfaction, while Perceived Service Quality does not. However, Perceived Service Quality positively influences Perceived Value. The study also finds that Satisfaction does not mediate the relationships between Perceived Service Quality, Destination Image, or Perceived Value and Revisit Intention. These findings highlight the stronger role of social and perceptual factors over individual attitudes in shaping revisit behavior.
subject: Original Research
  topic: section
subject: perceived behavioral control
  topic: keywords
subject: attitude toward the behavior
  topic: keywords
subject: subjective norms
  topic: keywords
subject: revisit intention
  topic: keywords
creator: Mayela Mboi
creator: Siti Rahayu
creator: Veny Megawati
rights: Copyright (c) 2025 Mayela Mboi, Siti Rahayu, Veny Megawati (Author) https://creativecommons.org/licenses/by-sa/4.0/
date: 2025-08-29
publication date: 2025-08-29
starting page: 106
ending page: 113
doi: 10.24123/seajsm.v218

The influence of event quality on perceived value and tourist satisfaction with regional sport events
type: item
description: This study explores the relationships between event quality, destination image, perceived value, tourist satisfaction, and destination loyalty in the context of the 2019 East Java Provincial Sports Week (Porprov) event. The research aims to understand how these factors influence tourists' loyalty to a destination, with a focus on small-scale sporting events. Hypotheses were developed based on the assumption that event quality positively affects destination image, perceived value, and tourist satisfaction, which in turn influence destination loyalty. Data were collected from 170 respondents using a snowball sampling technique and analyzed using Structural Equation Modeling (SEM) with AMOS 24. The findings revealed that event quality significantly positively impacts destination image, perceived value, and tourist satisfaction. Moreover, both destination image and perceived value were found to positively influence tourist satisfaction and destination loyalty. Tourist satisfaction was identified as a crucial mediator in the relationship between destination image and perceived value with destination loyalty. These results highlight the importance of high-quality events in shaping positive perceptions of a destination and fostering long-term loyalty among tourists. The study provides practical recommendations for event organizers and destination marketers, emphasizing the need to enhance event quality and tourist satisfaction to build enduring relationships with visitors.
subject: Original Research
  topic: section
subject: event quality
  topic: keywords
subject: perceived value
  topic: keywords
subject: tourist satisfaction
  topic: keywords
subject: destination image
  topic: keywords
subject: destination loyalty
  topic: keywords
creator: Hans Hartanto
creator: Veny Megawati
rights: Copyright (c) 2025 Hans Hartanto, Veny Megawati (Author) https://creativecommons.org/licenses/by-sa/4.0/
date: 2025-08-29
publication date: 2025-08-29
starting page: 97
ending page: 105
doi: 10.24123/seajsm.v217

Linking event quality to destination loyalty: a study on Coban to Coban Run Series in Malang
type: item
description: Tourism is a sector that can boost Indonesia's foreign exchange. This is due to the availability of resources needed in developing tourism in the country, which resources are owned by Indonesia in the form of vast territory and the diversity that exists in the country. The potential of the destination area must have 3A in the form of attractive, amenities, accessibilities, facilities, with this, the government in the next five years is trying to increase tourism promotion by utilizing information technology strongly, and the government will develop culture-based tourism types and build a better tourism brand. This study aims to determine the effect of destination image, perceived value, tourist satisfaction, destination loyalty, and event quality on the Coban to Coban series event in Malang. The research conducted using causal research was tested quantitatively using SEM (Structural Equation Modeling), SPSS 18 software, and AMOS 22 software. The results of the study used 150 respondents and showed 6 significant positive supported hypotheses, and 1 hypothesis was not supported.
subject: Original Research
  topic: section
subject: destination image
  topic: keywords
subject: perceived value
  topic: keywords
subject: tourist satisfaction
  topic: keywords
subject: destination loyalty
  topic: keywords
subject: event quality
  topic: keywords
creator: Finisya Dasmasela
creator: Veny Megawati
creator: Angeline Chrysanta Antolis
rights: Copyright (c) 2025 Finisya Dasmasela, Veny Megawati, Angeline Chrysanta Antolis (Author) https://creativecommons.org/licenses/by-sa/4.0/
date: 2025-08-29
publication date: 2025-08-29
starting page: 88
ending page: 96
doi: 10.24123/seajsm.v216

The influence of destination image on tourist at Kuta Beach, Bali
type: item
description: This study aims to examine the effect of destination image on tourist loyalty at Kuta Beach, Bali. The dependent variable used is Tourist Loyalty, while the independent variables used are Destination Image, Perceived Value, Perceived Service Quality, Attitude to Visiting Behavior, and Tourist Satisfaction. This study uses primary data sources by distributing online questionnaires, with a total sample of 145 respondents aged 17 years and over who have visited Kuta Beach, Bali, in the last 3 years. This study uses a research method using SmartPLS software. The results of this study show that attitude toward visiting behavior has a positive effect on tourist loyalty. Destination image and perceived service quality significantly affect tourist satisfaction. Perceived service quality and perceived value significantly affect the destination image. Destination image and perceived service quality have no significant effect on attitude toward visiting behavior. Tourist satisfaction significantly affects the attitude toward visiting behavior.
subject: Original Research
  topic: section
subject: destination image
  topic: keywords
subject: tourist loyalty
  topic: keywords
subject: beach
  topic: keywords
creator: Farah Ansetti
creator: Fitri Widjaja
rights: Copyright (c) 2025 Farah Ansetti, Fitri Novika Widjaja (Author)
date: 2025-08-29
publication date: 2025-08-29
starting page: 80
ending page: 87
doi: 10.24123/seajsm.v215

Customer satisfaction with digital banking in Cambodia
type: item
description: Over the past decade and accelerated by the COVID-19 pandemic, Cambodia’s banking sector has transformed dramatically, with digital tools reshaping how everyday Cambodians manage their finance. However, what truly drives satisfaction with these new touch point? This study aims to discovers the key factors shaping customer satisfaction in Cambodia’s digital banking landscape, focusing on ease of use, accessibility, security, customer support, and how users adapt to new technologies. Surveying 280 Phnom Penh residents aged 18 and above. Regression analysis revealed that all five factors significantly impact satisfaction, Customers prioritize security and privacy of transactions. Adaptation and accessibility driven by intuitive platforms and multi-channel access are equally vital. Beyond ease of use and support, proactive engagement from providers is essential. The findings aren’t just numbers, this can be a roadmap for banks. By prioritizing ironclad security, user-friendly designs, customer service improvement, and ongoing customer education, institutions can build trust, loyalty and enhance their customer satisfaction in a competitive market. This study doesn’t just add to global research on digital banking it paints a vivid picture of Cambodia’s unique challenges and opportunities, offering actionable insights for banks aiming to thrive in an era where customer experience is king.
subject: Original Research
  topic: section
subject: digital banking
  topic: keywords
subject: customer satisfaction
  topic: keywords
subject: ease of use
  topic: keywords
subject: accessibility
  topic: keywords
subject: security
  topic: keywords
subject: customer support
  topic: keywords
subject: customer adaptation
  topic: keywords
subject: Cambodia
  topic: keywords
creator: Lykemtheng He
creator: Hong Soun
rights: Copyright (c) 2025 He Lykemtheng, Dr. Soun Hong (Author)
date: 2025-08-29
publication date: 2025-08-29
starting page: 68
ending page: 79
doi: 10.24123/seajsm.v214

From branding to behavior: investigating the impact of employer branding and organizational reputation on application intentions through person-organizational fit (POF)
type: item
description: This study examines the effects of employer branding and perceived employer reputation on intention to apply for a job among Generation Z, with person-organization fit acting as a mediating variable. Using a quantitative research design, data were collected through a survey of 320 final-year university students and recent graduates in Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that both employer branding and employer reputation have a significant positive influence on person-organization fit. Employer branding also demonstrates a direct and significant effect on intention to apply. In contrast, employer reputation does not directly influence intention to apply but exerts an indirect effect through person-organization fit, which itself significantly predicts intention to apply. These results highlight that Generation Z places strong emphasis on value congruence between themselves and prospective employers when making job application decisions. The study contributes to the theoretical development of job-seeking behavior by clarifying the mediating role of person-organization fit and offers practical insights for organizations in designing authentic employer branding and reputation management strategies aligned with the values of Generation Z to enhance their attractiveness in the labor market.
subject: Original Research
  topic: section
subject: Employer branding
  topic: keywords
subject: perceived employer reputation
  topic: keywords
subject: person organization fit
  topic: keywords
subject: intention to apply
  topic: keywords
subject: Generation Z
  topic: keywords
creator: Faizal Susilo Hadi
rights: Copyright (c) 2026 Faizal Susilo Hadi (Author)
date: 2026-03-16
publication date: 2026-03-16
starting page: 1
ending page: 14
doi: 10.24123/seajsm.v310

Factors that influence adoption intention towards QR code payment at merchants in Indonesia
type: item
description: This study aims to determine the influence of independent variables, including Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Government Support, and Quality of Internet Connection, on the dependent variable Adoption Intention. The object of this research is the QRIS (Quick Response Code Indonesia Standard) payment system, a type of payment using QR codes applicable in Indonesia, created by Bank Indonesia. This study uses primary data from questionnaires distributed using non-probability sampling techniques to owners or decision-makers of merchants whose operating for at least one year and have been using QRIS for a minimum of six months in Indonesia. Conducted with a quantitative approach, this research employs the Partial Least Square - Structural Equation Modeling (PLS-SEM) testing method. Based on 162 respondents, the results indicate that Performance Expectancy, Facilitating Conditions, and Quality of Internet Connection have a positive and significant influence on Adoption Intention. Meanwhile, Effort Expectancy, Social Influence, and Government Support show a positive but not statistically significant influence on Adoption Intention.
subject: Original Research
  topic: section
subject: Adoption Intention
  topic: keywords
subject: Indonesia
  topic: keywords
subject: Merchant
  topic: keywords
subject: QR Code Payment
  topic: keywords
creator: Meilinda Arwanto
creator: Erna Andajani
creator: Siti Rahayu
rights: Copyright (c) 2025 Meilinda Arwanto, Erna Andajani, Siti Rahayu (Author)
date: 2025-03-15
publication date: 2025-03-15
starting page: 1
ending page: 15
doi: 10.24123/seajsm.v213

FBE Ubaya students' use of ULS in the perspective of the UTAUT model
type: item
description: This study aims to analyze the factors influencing the intention and behavior of Business and Economics Faculty (FBE) students at Surabaya University in using the Ubaya Learning Space (ULS) based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model. The UTAUT model, developed by Venkatesh et al., comprises four main variables: performance expectancy, effort expectancy, social influence, and facilitating conditions, as well as two dependent variables, behavioral intention and use behavior. Data was collected through questionnaires distributed to active 2021-2023 FBE UBAYA students who use ULS. Structural Equation Modeling (SEM) analysis using AMOS V23 was employed to analyze the data. The findings indicate that performance expectancy, effort expectancy, social influence, and facilitating conditions have a positive and significant impact on behavioral intention. Moreover, behavioral intention has a significant positive impact on use behavior. These findings are expected to provide insights for UBAYA in developing and improving the effectiveness of ULS as an adaptive online learning platform that meets the needs of students.
subject: Original Research
  topic: section
subject: UTAUT
  topic: keywords
subject: behavioral intention
  topic: keywords
subject: use behavior
  topic: keywords
subject: e-learning
  topic: keywords
creator: Calista Kurniawan
creator: Fitri Widjaja
creator: Veny Megawati
creator: Muhammad Gunawan Wibisono
rights: Copyright (c) 2025 Calista Fedora Ananda Kurniawan, Fitri Novika Widjaja, Veny Megawati, Muhammad Gunawan Wibisono (Author)
date: 2025-03-15
publication date: 2025-03-15
starting page: 16
ending page: 23
doi: 10.24123/seajsm.v212

The influence of user experience and e-service quality on customer satisfaction on Sociolla website users in Indonesia
type: item
description: This study examines how user experience and the quality of electronic services influence customer satisfaction among Indonesian users of the Sociolla website. All Sociolla website users in Indonesia were the focus of this research. Data was analyzed using Structural Equation Modeling (SEM) with SMART PLS 3 software, based on 327 primary data points collected from a questionnaire. The findings reveal a significant positive impact of user experience on e-service quality, e-service quality on customer satisfaction, and user experience directly on customer satisfaction. Moreover, e-service quality acts as a mediator between user experience and customer satisfaction.
subject: Original Research
  topic: section
subject: e-service quality
  topic: keywords
subject: user experience
  topic: keywords
subject: customer satisfaction
  topic: keywords
creator: Fidelia The
creator: Julian Trisnawati
creator: Fitri Widjaja
creator: Nasir Ahmad Zargar
rights: Copyright (c) 2025 Fidelia Arista The, Juliani Dyah Trisnawati, Fitri Novika Widjaja, Nasir Ahmad Zargar (Author)
date: 2025-03-15
publication date: 2025-03-15
starting page: 24
ending page: 33
doi: 10.24123/seajsm.v211

Factors that influence behavioral intention in m-payment users in Surabaya
type: item
description: Many aspects of human life have shifted as a result of the rapid advancement of digital technology. Almost every aspect of human life that has been handled traditionally has begun to transition to the digital realm. In the economic field, digital payments using smartphones, also known as m-payments, are one proof of technological advances in the use of digital payments or m-payments. This study aims to analyze the factors that influence the behavioral intentions of m-payment users in Surabaya. The theory used in this study is UTAUT (Unified Theory of Acceptance and Use of Technology) with 6 independent variables (performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, habit), 1 mediating variable (behavioral intention), 1 dependent variable (use behavior). Respondents in this study were 150 people who were analyzed using the SEM (Structural Equation Modeling) method of data processing and testing using SmartPLS software. Based on the results of data processing, shows that performance expectations, effort expectations, social influence, facilitating conditions, hedonic motivation, and habits have a positive effect on behavioral intentions. As well as behavioral intentions have a positive effect on usage behavior.
subject: Original Research
  topic: section
subject: m-payment
  topic: keywords
subject: behavioral intention
  topic: keywords
subject: UTAUT
  topic: keywords
creator: Evinka Dindamiatma
creator: Antonius Setyawan
creator: Junaid Kajee
rights: Copyright (c) 2025 Evinka Dindamiatma, Antonius Budhiman Setyawan, Junaid Kajee (Author)
date: 2025-03-15
publication date: 2025-03-15
starting page: 34
ending page: 45
doi: 10.24123/seajsm.v29

The influence of logistics service quality on customer satisfaction and loyalty at Alfamart in Indonesia
type: item
description: This study aims to determine the relationship between logistics service quality, customer satisfaction, and loyalty in customers using Alfamart's BOPS shopping service through Alfagift. Data processing was carried out using SPSS 26 and SmartPLS 3. The data used in this study are primary data obtained from distributing questionnaires. Respondents in this study were 250 respondents who had used Alfamart's BOPS shopping service through Alfagift at least 2 times in the past 1 year. The sampling technique in this study was non-probability sampling. Based on the results of hypothesis testing, what affects customer satisfaction is timeliness, while what affects customer loyalty is availability. In this study, customer satisfaction is also significant in influencing customer loyalty.
subject: Original Research
  topic: section
subject: logistics service quality
  topic: keywords
subject: customer satisfaction
  topic: keywords
subject: customer loyalty
  topic: keywords
creator: Putu Melinda
creator: Siti Rahayu
creator: Adi Tedjakusuma
rights: Copyright (c) 2025 Putu Bunga Mutiara Melinda, Siti Rahayu, Adi Tedjakusuma (Author)
date: 2025-03-15
publication date: 2025-03-15
starting page: 46
ending page: 58
doi: 10.24123/seajsm.v28

The effect of service quality, tourist satisfaction, place attachment on environmentally responsible behavior in Praiijing traditional village
type: item
description: This study aims to find out and analyze the influence of Service Quality, Tourist Satisfaction, Place Attachment, and Environmentally Responsible Behavior on tourist attractions in Praiijing Traditional Village. Data processing is carried out using quantitative approaches and this type of research is causal. Variables used in this study are service quality, tourist satisfaction, place attachment, and environmentally responsible behavior. Technical analysis of the data used is Structural Equation Modeling (SEM) by using the SPSS 16.0 for Windows and AMOS version 22. This study used samples in the form of responses from respondents who had visited Praiijing Traditional Village with the number of samples used in the study 150 respondents. The results of this study showed the mutual influence between service quality, tourist satisfaction, place attachment, and environmentally responsible behavior.
subject: Original Research
  topic: section
subject: Tourism
  topic: keywords
subject: service quality
  topic: keywords
subject: tourist satisfaction
  topic: keywords
subject: place attachment
  topic: keywords
subject: ERB
  topic: keywords
creator: Yoanna Evangeline
creator: Siti Rahayu
creator: Adi Tedjakusuma
rights: Copyright (c) 2025 Yoanna Evangeline, Siti Rahayu, Adi Tedjakusuma (Author)
date: 2025-03-15
publication date: 2025-03-15
starting page: 59
ending page: 67
doi: 10.24123/seajsm.v27